"Life appears to me too short to be spent in nursing animosity or registering wrongs."


Here's a quick, simple introduction to more about the Jane Eyre ad campaign for being the best classic that everyone should read.

Ad Campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a campaign theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.

Please note that this is not a real ad campaign - or if it's considered "real," it's still non-profit.


In the traditional sense, a classic book is one written in ancient Greece or ancient Rome (see classics). The word "classic" may, however, also be applied to literature and other art that is widely considered a model of its form.

Some authors who have written classics are Mark Twain, Ambrose Bierce, Cao Xueqin, Miguel Cervantes, Geoffrey Chaucer, Anton Chekhov, Joseph Conrad, Lewis Carroll, Confucius, Denis Diderot, Johann Wolfgang Goethe, Henrik Ibsen, Kalidasa, Ignacy Krasicki, Laozi (Lao Tzu), Niccolo Machiavelli, Murasaki, Boleslaw Prus, Jonathan Swift, William Shakespeare, August Strindberg, Leo Tolstoy, Voltaire and Vyasa.

In this sense, classics comprise what some call a "canon" of world literature. A matter of much dispute is what belongs in the canon of Western literature and art.

Most "classics" are many years old, but the word is sometimes pressed into use to describe newer works. Many classic books are, because of their age, now out of copyright and in the public domain, and of these a large number are freely available on-line from sources such as Project Gutenberg, many university websites or commercial sites such as Literature Junction and The Literature Network.

Classics may be interpreted often usually as a widely-read book, however, it usually is (in some sense) a book marking a turning point in history. Others may reflect the traditional views of earlier societies or report social conflicts during that time. Certain classics may contain revolutionary ideas or fact. Classics usually dominate in literature that suggests a social or philosophical change.

Some people enjoy classics because of the clever development of the plot and/or characterization. Classics can be enjoyed by people of all ages, usually ranging from young teens to older adults.

The phrase 'classic book' or 'classic literature' has taken on new meaning - many view any pre-1900 book still in print as a classic, and many books are classed as modern classics because of their contemporary significance or perceived future significance.

Text from Wikipedia.

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Jane Eyre © Charlotte Bronte.
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